Jay Winer Associates (JWA) is a small marketing-communications company designed to fulfill short-term special needs for organizations of all sizes. Companies hire JWA to solve problems that are created by a lack of a particular set of skills within their organizations. JWA provides these skills for short periods of time, making it more efficient to hire JWA rather than train and sustain full-time staff who might be needed only occasionally.

JWA is primarily involved with clients to complete one-time projects or to help their in-house staff meet unusual commitments that require additional staff for such projects. But unlike the usual sources, which offer part-time help in a very specific skill, JWA offers a total package of skills that is exceptionally comprehensive and efficient, including:

■ Concept-to-delivery production of publications, presentations, research studies, prospectuses, and marketing materials for Fortune 500 companies and private investors

■ Extensive experience with strategic planning, market analysis, copywriting (editorial and promotional), and graphic presentation of data in all visual media (print, video, digital, Web)

■ Considerable background in domestic and international market and media research

■ Command of major graphic, layout, and presentation software

■ Strong affinity for tight deadlines

■ Familiarity with a wide range of clients, from oil companies and risk-management consultants to magazine publishers and film producers.

Clients include (among others) Exxon, IBM, Gannett/USA Today, J. Walter Thompson, BusinessWeek, The Economist, The New Yorker, Los Angeles Magazine, Doyle Dane Bernbach, British Telecom, Minna Pictures, the Jack Morton Company, Marsh, and the Progressive Book Club
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Jay Winer -
Related Professional Experience
The Economist
New York City, 1985-87

Director, Research and Promotion

Newsweek International
New York City, 1980-82

U.S. Marketing Director (1981-82)
Marketing Analyst (1980-81)

The Reader’s Digest
New York City, 1979-80
Media Research Associate
J. Walter Thompson Co.
New York City, 1977-79

Market Research Analyst

 

Education

  Cornell University (College of Arts & Sciences)
Ithaca, New York (1971-75)

Chairman, Cornell International Affairs Association
(1974-75)