| Jay Winer started out as a market research analyst at J. Walter Thompson, and over the years we've continued to produce case studies, overviews of various industries, and the occasional synopsis of current events — with some original market research thrown in for good measure. | |
| CLIENT: Who's reaching out and touching someone, and how much are they spending? An overview of the US telecommunications market, emphasizing ad expenditures and creative positioning |
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| CLIENT: Recently a client in a hurry needed data (with a little salesmanship thrown in) to support a marketing proposal (in a relatively undocumented industry: central vacuum systems). We were able to put this multi-page document together in a few days. (Click on
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CLIENT: The US beer market: trends in consumption as well as marketing |
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CLIENT: Overview of the the origins of the Asian economic crisis, prepared for an IBM-sponsored gathering of CEO's at the Nagano Olympics (Click on image for an excerpt.) |
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CLIENT: Subscriber study for a regional magazine (one of five conducted simultaneously for a nationwide association of local magazines) |
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CLIENT: Research study conducted for a European regional development association. Included interviews with government officials as well as historical research—accompanied by about 100 pounds of promotional material |
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CLIENT: Data analysis and market positioning for BusinessWeek Careers, a McGraw-Hill publication |
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