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The following snapshots of marketing
and communications projects will give you a good idea of the range
of my conceptual, design, and editorial experience. My goal is always
to add some novelty while respecting the client's short- and long-term
goals and philosophy of doing business.
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| CLIENT:
MARSH
Publication
design (concept, illustration, layout, and production management) for
a series of books produced by the leading risk-management consultancy
The mandate here was
to be distinctive without violating the reports' intrinsically serious
intent. |
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| CLIENT:
IBM
Position
paper for a major corporation concerned about a critical social issue
(Click on
the image
for the text.) |
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CLIENT:
PROGRESSIVE BOOK CLUB
Design
and production of marketing and corporate communications, including
offerings, presentations, and logo redesign |
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| CLIENT:
MUYBRIDGE
SOCIETY
Opening screen
for a Website celebrating the birth of the movies (in the 1880's) |
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| CLIENT:
GUEST
INFO-LINK
Two
panels from a visitors'
guide
to New York
The glossy 6-panel
brochure was distributed to local hotels and co-ordinated with a telephone-information
system.
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CLIENT:
DESIGNINTUIT
Simple
Flash intro for a Website promotion, using found objects and, i hope,
some wit |
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CLIENT:
RENEE SOULIE /
NEW ORLEANS
Marketing (product design,
marketing materials, web design) for a new jewelry firm
Everything,
including the
jewelry designs,
is computer-
generated. |
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CLIENT:
JEAN RICKER
Flash
intro for a new-product pitch
(rendered
here
as a GIF) |
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CLIENT:
JOHN MALINO MUSIC
A
digital riff
on a classic concept, the press kit
(Click on
image to go
to site.) |
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CLIENT:
MARSH
Slide-projected graphics
for corporate sales conference (somewhat ironic, given the images'
Bolshevist roots. We did put the battling proletariat in business
suits, though). |
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CLIENT:
MORPHIS INC.
Corporate website for
"the world's leader in global currency supply chain managment"
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CLIENT:
MORPHIS INC.
"Morphy":
created to enhance corporate identity and add a friendly face to software
documentation, in print and online |
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CLIENT:
JOHNSON & HIGGINS
1997 Insurance
Market Review & Forecast: Project management as well
as design of logo, graphical user interface, and CD-ROM packaging.
This was the
client's first attempt to link traditional corporate communications
with leading-edge multimedia. We made a great deal up as we went along,
held our breath more than once, and managed (with terrific teamwork)
to carry it off to everyone's pride and satisfaction.
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| CLIENT:
JOHNSON & HIGGINS
Concept,
design,
text, programming, and internal promotion for the company's first
Website
This was done
in the Bronze Age of the early '90's, when a company's management
didn't necessarily understand why it should expend its time and resources
on the mysterious entity called the Web.
Eventually they
got the point. |
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CLIENT:
JOHNSON & HIGGINS
Logos/corporate identification
for major annual industry event |
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| CLIENT:IBM
"Neon
sign" for
corporate intranet site
"Think"
had long been central to the company's culture. The challenge here
was to add some novelty while staying
on-message.
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CLIENT:
THE ECONOMIST
Prototype for micro-targeted weekly executive summary:
Our task was to take one week's issue of
The Economist and condense the articles by up to 90% while maintaining
the magazine's distinctive voice.
When the Editor saw
the result, he didn't realize we had changed his text at all. |
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| CLIENT:
THE ECONOMIST
Direct
mail/subscriber solicitation: text. design and package concept
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| CLIENT:
J&H MARSH &
McLENNAN
Promotional brochure created within the client's strict corporate design
standards |
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CLIENT:
MINNA PICTURES
Components of media/p.r. kit for feature film; We did the text and design
on the fly (that is, on the set) to suit the needs of HBO, E!, and other
visiting media boosters. |
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